扭轉乾坤 Niǔzhuǎn qiánkūn (reverse the situation, turn the tables, turn the Heaven & Earth) is a famous Chinese phrase. As 2009 is an Ox ( 牛 ) Year and 牛, New, and 扭 have almost identical pronunciations, Chinese sometimes say 牛轉乾坤 for 扭轉乾坤, especially 牛 is a strong and powerful animal and can reverse any situation. People also say "Happy 牛 Year" for Happy New Year in the Year of Ox.
牛 Niǔ ox, bull
轉 zhuǎn turn, reverse = 转
乾 qián heaven, sky
坤 kūn earth, ground
開 open ＝ 开
運 good luck ＝ 运
致 reach
富 prosperity, wealth
